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How Collaboration Can Spur Execution
This past weekend, StartupWeekend.org launched its first startup event in South Carolina, in historic downtown Georgetown. In case you are not familiar with startup weekend events, which are...
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How Affordable Healthcare Will Spur Entrepreneurship
What is one of the most significant obstacles discouraging aspiring entrepreneurs from pursing their dream? Insecurity? Lack of capital? How about health insurance? I don’t have statistics to back...
View ArticleWould-Be Entrepreneurs: Is Now the Time?
When is the right time to start to take the entrepreneurial leap? This question plagues the mind of millions of aspiring entrepreneurs, many of whom find themselves in the unfortunate position of “job...
View ArticleDear Santa: Five Business Wishes
Dear Santa, I realize you are busy this time of year. As the CEO of Wild Creations (a toy manufacturer like you), I understand the subtle complexities of toy and game assembly and, more important, the...
View Article6 Quick Tips for Creating Useful Content Fast
Creating content on a regular basis for your company’s website, blog, and social media channels is no easy task. At Wild Creations, our content strategy includes posting new content throughout the...
View Article5 Amazing Lessons Learned From Young Entrepreneurs
Recently, my Wild Creations co-founder and I were honored to have been asked to speak at a retreat for Independent Youth, a young and amazing organization aimed at empowering youth to become tomorrow’s...
View ArticleMcDonalds’ Rebranding Strategy: Why the World’s Biggest Restaurant Thinks...
Healthy menus items featuring more fruits and vegetables. Sustainable beef production. Comfortable and contemporary restaurants with complimentary WI-FI. Welcome to McDonalds? If the top brass at...
View ArticleRecovering From Disaster: Rebranding Malaysia Airlines
What do you do when your airline loses two passenger planes in a period of four months, resulting in the death or disappearance of more than five hundred people? If you are Malaysia Airlines, you...
View ArticleListen Up and Fly Right: U.S. Airlines Create Sexy Preflight Safety Videos to...
Nobody likes airline companies. This is according to the American Consumer Satisfaction Index, which ranks hundreds of companies based on customer surveys (and according to anyone who has travelled by...
View ArticleAfter a Bewildering Set of Tragedies: 5 Rebranding Lessons From Malaysia...
Surviving a business disaster can often prove to be a massive challenge for a company. Surviving two, to the scale at which Malaysia Airlines faced recently, seems almost inconceivable. This is what...
View ArticleWarren Buffett’s Completely Simple Advice for Business Success
Make no mistake about it, Warren Buffett is rich–$63.5 billion rich. In fact, only 67 of the 200 countries listed by the United Nations have a GDP that is fuller than his wallet. With that said, he is...
View ArticleCompany Behind Crocs Loses Its Footing: 3 Lessons for Small Businesses
Crocs, the company responsible for outfitting tens of millions of people in brightly colored plastic clogs, announced that is <a href="http://investors.crocs.com/phoenix.zhtml?c=193409
View Article3 Ways Doodling Will Help Your Focus and Creativity
Entrepreneurs are often the most creative people we know. They are great thinkers, idea generators and visionaries. They give birth to the ideas that have spawned the greatest innovations of our time,...
View ArticleAccelerate Your Startup Idea With a Business Incubator: 6 Tips
A sad number of great business ideas are lost to history because the inventor or entrepreneur lacked the experience or network to take it to the next level. Enter business incubators. As the name...
View Article4 Tips for Naming Your Business In A Mobile and Social World
What’s in a business name? In the not so distant past, a startup entrepreneur could slap together an adjective and a noun describing his or her business, do a trademark and business name search, and be...
View ArticleA Lesson From the Most Popular Brand You’ve Never Heard of
Chinese mobile phone manufacturer, Huawei Technology Co, has a long term goal: to become one of the most recognizable brands in the world. This year, the company took a huge step toward that goal by...
View ArticleA Lesson in Rebranding From Monica Lewinsky
Twitter has a new account as of last week, and it is one you should watch. Monica Lewinsky. In case you were born late in this century or were living under a rock in the 1990s, Monica Lewinsky is the...
View ArticleHappy 20th Birthday to the Banner Ad
Twenty years ago this week, the first Internet advertisement, or banner ad, made its less-than-spectacular debut. Hotwired, the precursor of Wired, placed a simple online advert that ran on the popular...
View ArticleLeading from Behind: 3 Branding Tips From Kim Kardashian’s Derriere
We know it. We see much too often. Some marvel at it, while some disparage it. Regardless of what you think, it is a branding force that is difficult to ignore. It is Kim Kardashian’s devine derriere....
View ArticleSony’s Bungling of ‘The Interview’ Will Affect More Than Its Bottom Line
Whether or not you are a fan of Seth Rogen or James Franco, by now you are probably very curious about their new film, The Interview. To recap, The Interview is a fictional comedy by Sony Pictures...
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